Understanding the Problem
In order to solve the problem, you need to understand the problem. Get to the facts. What data are you working with? What platforms will you be deploying to? Are there any special dependencies, such as ‘user must be logged in’ etc?
What are the deadlines? If the deadline is short, is there anyone you could ask to help out? Do you need to collaborate with other departments, and if so, how can they support you?
What are the goals and expectations of this project or feature? What would success look like? This sort of information will guide you through the design process and help you propose a solution that will suit everyone.
Provide an information architecture for easy management, with functional updates, using all screen resolutions, insertion of new brands and the possibility of customization of the visual identity for each one. Find a way for a better ‘user flow’ experience to reach its goals and a store locator showing information of available products for sale.
Consumer Journey Map
With this diagram, we explore the multiple (and sometimes invisible) steps taken by the consumer to the extent that they engage with the product. It allows designers to define the motivations and consumer needs at the different stage of the journey, creating design solutions that are appropriate for each of them.